Michelin® E Primacy

Fuel Savings, Mile After Mile

Thanks to an Energy Passive Compound and thinner sidewalls, the MICHELIN e·Primacy reduces energy loss as you drive, helping lower fuel consumption and extend battery range for EVs.

Confident Wet Braking

A new-generation U-shape groove and high-content silica compound provide reliable grip and responsive braking on wet roads—even as the tyre wears.

Long-Lasting Treadwear

Developed using MaxTouch Construction™, this tyre ensures even pressure distribution, reducing premature wear and offering long-lasting performance over time.

Features

• Energy-efficient tread compound
• CoolRunning Sidewall + Slim Belt
• MaxTouch Construction for longevity
• U-shape grooves for water clearance
• Compatible with EV, hybrid and fuel-efficient vehicles
• 30-Day Satisfaction Guarantee + 6-Year Warranty

Benefits

• Lower energy consumption and fuel/electricity savings
• Up to 7% more EV battery range
• Excellent wet grip, even after 30,000km
• Longer tyre life with even treadwear
• Eco-conscious design with premium comfort

Pros

• Best-in-class rolling resistance for reduced energy use
• Increases EV range by up to 30km 7% gain
• Long-lasting safety and reliable wet braking
• Quiet, smooth ride with modern tyre styling

Cons

• Premium pricing reflects performance and efficiency focus
• Performance benefits vary depending on vehicle and driving habits

Hankook iON Evo

The Michelin E Primacy and Hankook iON Evo both focus on electric vehicle (EV) performance, providing low rolling resistance for enhanced range. Michelin stands out with its superior tread life and exceptional fuel efficiency, while Hankook offers a dynamic driving experience with a strong emphasis on performance handling for EVs.

Goodride Solmax 1

The Michelin E Primacy leads in sustainability and long-lasting performance, with a focus on reducing environmental impact without compromising on comfort. The Goodride Solmax 1 offers a more budget-friendly option with decent dry performance but doesn’t match Michelin’s efficiency and advanced eco-friendly features.

Goodyear EfficientGrip 2 SUV

The Michelin E Primacy and Goodyear EfficientGrip 2 SUV both provide impressive fuel efficiency and a comfortable ride. Michelin excels in providing a longer tread life and better overall sustainability, while Goodyear offers solid wet grip and handling, making it a great option for SUVs with a focus on balance in performance.

Futuristic

With their eye on the future, Michelin continuously explores new ways to produce tyres, including 3D printed tyres, airless tyres, 100% puncture-free tyres and other customisable tyre options that will maintain the robust construction and reliability they are known for.

Lifestyle

Michelin Tyres Australia continues to support Tyre Stewardship Australia (TSA) by reducing the volume of end-of-life (EOL) tyres disposed of in the landfill or dumped illegally which negatively impacts the environment. As a brand, it is also still running the Michelin Star Guides.

Motorsport

Michelin is the tyre partner for the 100% electric ABB Formula-E championship and has triumphed numerous times at the Le Mans 24-hour race. It is also the sole tyre supplier to MotoGP™, the premier class of motorcycle Grand Prix racing.

Michelin Primacy 4

Safe when new, safe when worn
The Primacy 4 is a touring summer tyre that works just as well even when older. It may not have the racing pedigree of the 4 S but uses Evergrip Technology to ensure longer-lasting tread with shorter braking distance capabilities.

Michelin Primacy 3ST

A quiet, safe and comfortable tyre
Designed for SUVs, the Primacy 3ST is a tech-laden tyre, offering Michelin's EverPeak & FlexMax technology. Though it is not a race-driven tyre like the Pilot Sport 4 S, it shares Michelin's safety features and delivers a more comfortable and smoother ride.

Michelin Pilot Super Sport

Michelin's best performing street tyre
Michelin's Super Sport is for the adrenaline junkie driver who likes to push the limits in terms of speed. Not only does it share this quality with the Pilot 4 S but is also as tyre born out of Michelin's Le-Mans 24-hour endurance race experience.

Kumho

Kumho Tyres is a tyre company renowned for its commitment to grassroots motorsports. Its wide range of affordable and high-quality tyres give you driving pleasure in safety making Kumho the OEM tyre supplier for various car brands.

Dunlop

Dunlop Tyres has set very high benchmarks and standards for tyre performance, comfort and safety. Its heavy involvement in motorsports has also allowed Dunlop to keep coming up with industry-leading technical developments now found in each tyre they produce.

Yokohama

Yokohama Tyres is widely known for being the official supplier of the World Touring Car Championship and the Japanese Super Formula, as well as a leading OEM supplier to prestigious car brands like Porsche and Audi.